1960s WHITE CLAW REBRAND

The project rebranded a modern beverage company with a 1960s vibe. Inspired by the era's liveliness, the focus was on a logo reminiscent of diners and surf culture, featuring a groovy font and simple wave design. The can design transformed into a colourful lava lamp, an iconic symbol. Unlike the current minimalist cans, the rebranding used vibrant colours to pop on shelves and quickly indicate flavours.