VIBRANT EDMONTON

The project is a bold initiative aimed at transforming the perception of Edmonton as a cold, dark northern city. Designed as a vibrant tourism advertisement, it showcases the city's dynamic urban environment in a captivating light.

Utilizing vibrant colours, we breathe life into Edmonton's streets, challenging stereotypes and inviting exploration. Each tagline serves as a beacon, encouraging visitors to immerse themselves in the city's vivid experiences and embrace its pulsating energy.

By harnessing the power of imagery and language, our campaign redefines Edmonton, inviting travellers to discover the richness of its culture, the warmth of its community, and the boundless opportunities that await within its lively streets.